The Future of Marketing

With the 21st Century upon us, we are becoming accustomed to "rethinking" our businesses. We're "re-engineering," "reconstructing" and "retooling" our organizations, our work, and our very lives to keep up with the ever increasing pace of the world.

Audiences, once homogeneous, are hyper-fragmented and much more costly to reach. Reaching them is complicating the lives of business owners and marketing/media professionals alike and driving up costs exponentially.

WHAT YOU NEED IS:
A medium that will deliver your message to the best audience possible, in an affordable and effective way, generating the results you require to satisfy your needs today, to build the bright tomorrow you envision.

TODAY'S BOTTOM LINE: NUMBERS ARE NOT
AS IMPORTANT AS RESULTS!

The truth is, your survival ultimately depends on results . . . and getting results like this is all too uncommon using media the way we did before the world was "re-engineered." What each of these advertisers has discovered is that radio done right works! And what they have in common is a partner who knows how to generate the results they need: Salem Radio Representatives -- SRR.

SRR IS RADIO DONE RIGHT
SRR is different than any other radio broadcasting company you've worked with: not only do we represent some of the most responsive stations throughout the U.S., but more importantly we focus on getting you results.

HOW DO WE DO IT?

1. DISTRIBUTION -- We work to insure that you are on the right stations, in the right markets with the right message.

2. MARKET ACCESS -- We provide you nationwide or market-by-market access to a demonstratively loyal, proactive audience through a variety of formats that are most popular with the affluent consumer base: News/Talk, News, Christian Music, Christian Teaching and Talk.

3. GOAL ORIENTATION -- We measure your success. We encourage you to have specific, quantifiable goals and we work to meet those goals.

4. EVALUATION -- SRR works with you to ensure that your goals are being reached by evaluating campaign effectiveness, developing a plan for success, monitoring results, adjusting messages, and analyzing your distribution throughout the life of your campaign.

5. COMMITMENT -- SRR won't take your money and run. We want you to succeed and come back.

SRR is radio that delivers what
is most important to you . . . results.

For more information, contact: SRR, 972-402-8800.


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